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Invention and innovation drive the U.S. economy. What's more, they have a powerful grip on the nation'due south commonage imagination. The popular press is filled with against-all-odds success stories of Silicon Valley entrepreneurs. In these sagas, the entrepreneur is the modernistic-day cowboy, roaming new industrial frontiers much the same manner that earlier Americans explored the West. At his side stands the venture capitalist, a trail-wise sidekick ready to assist the hero through all the tight spots—in exchange, of course, for a piece of the action.

Every bit with most myths, there's some truth to this story. Arthur Stone, Tommy Davis, Tom Perkins, Eugene Kleiner, and other early venture capitalists are legendary for the parts they played in creating the modern reckoner manufacture. Their investing knowledge and operating feel were as valuable as their majuscule. But as the venture capital business has evolved over the by xxx years, the image of a cowboy with his sidekick has become increasingly outdated. Today'southward venture capitalists await more similar bankers, and the entrepreneurs they fund look more than like M.B.A.'s.

The U.Due south. venture-capital manufacture is envied throughout the globe as an engine of economic growth. Although the collective imagination romanticizes the industry, separating the pop myths from the current realities is crucial to understanding how this important slice of the U.Southward. economy operates. For entrepreneurs (and would-be entrepreneurs), such an assay may prove especially beneficial.

Venture Capital letter Fills a Void

Contrary to popular perception, venture capital plays merely a modest role in funding basic innovation. Venture capitalists invested more than $10 billion in 1997, just simply vi%, or $600 million, went to startups. Moreover, we estimate that less than $1 billion of the total venture-capital pool went to R&D. The majority of that capital went to follow-on funding for projects originally developed through the far greater expenditures of governments ($63 billion) and corporations ($133 billion).

Where venture money plays an important part is in the next stage of the innovation life bicycle—the menstruation in a visitor's life when it begins to commercialize its innovation. We approximate that more than 80% of the money invested by venture capitalists goes into building the infrastructure required to grow the concern—in expense investments (manufacturing, marketing, and sales) and the rest sheet (providing fixed assets and working capital).

Venture money is non long-term coin. The idea is to invest in a company's balance sheet and infrastructure until it reaches a sufficient size and credibility then that it can exist sold to a corporation or then that the institutional public-equity markets can step in and provide liquidity. In essence, the venture capitalist buys a pale in an entrepreneur'south idea, nurtures it for a short catamenia of time, and then exits with the help of an investment broker.

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Venture upper-case letter's niche exists because of the construction and rules of upper-case letter markets. Someone with an idea or a new technology oft has no other institution to plough to. Usury laws limit the interest banks tin can charge on loans—and the risks inherent in first-ups normally justify higher rates than allowed by law. Thus bankers will only finance a new concern to the extent that at that place are hard avails confronting which to secure the debt. And in today'south information-based economic system, many outset-ups accept few difficult assets.

Furthermore, investment banks and public equity are both constrained by regulations and operating practices meant to protect the public investor. Historically, a company could not admission the public market without sales of about $15 million, assets of $ten million, and a reasonable profit history. To put this in perspective, less than two% of the more than 5 million corporations in the United States have more than $10 million in revenues. Although the IPO threshold has been lowered recently through the issuance of evolution-stage company stocks, in full general the financing window for companies with less than $10 1000000 in revenue remains closed to the entrepreneur.

Venture capital fills the void between sources of funds for innovation (chiefly corporations, government bodies, and the entrepreneur'southward friends and family) and traditional, lower-price sources of capital available to ongoing concerns. Filling that void successfully requires the venture capital industry to provide a sufficient return on upper-case letter to attract private disinterestedness funds, attractive returns for its ain participants, and sufficient upside potential to entrepreneurs to attract loftier-quality ideas that will generate high returns. Put merely, the challenge is to earn a consistently superior return on investments in inherently risky business organization ventures.

Sufficient Returns at Acceptable Risk

Investors in venture capital funds are typically very large institutions such every bit alimony funds, fiscal firms, insurance companies, and academy endowments—all of which put a pocket-size per centum of their full funds into loftier-risk investments. They await a render of between 25% and 35% per year over the lifetime of the investment. Because these investments represent such a tiny part of the institutional investors' portfolios, venture capitalists have a lot of latitude. What leads these institutions to invest in a fund is not the specific investments only the house's overall rail record, the fund's "story," and their confidence in the partners themselves.

How do venture capitalists meet their investors' expectations at acceptable run a risk levels? The answer lies in their investment profile and in how they structure each deal.

The Investment Contour.

One myth is that venture capitalists invest in skilful people and good ideas. The reality is that they invest in good industries—that is, industries that are more competitively forgiving than the market every bit a whole. In 1980, for case, nearly 20% of venture capital investments went to the free energy industry. More recently, the flow of capital has shifted speedily from genetic engineering, specialty retailing, and reckoner hardware to CD-ROMs, multimedia, telecommunications, and software companies. Now, more than 25% of disbursements are devoted to the Internet "infinite." The apparent randomness of these shifts amongst technologies and manufacture segments is misleading; the targeted segment in each case was growing fast, and its chapters promised to be constrained in the adjacent 5 years. To put this in context, nosotros gauge that less than ten% of all U.Due south. economic activeness occurs in segments projected to grow more than xv% a year over the adjacent five years.

The myth is that venture capitalists invest in good people and good ideas. The reality is that they invest in skillful industries.

In effect, venture capitalists focus on the centre part of the classic industry South-curve. They avoid both the early stages, when technologies are uncertain and market needs are unknown, and the later on stages, when competitive shakeouts and consolidations are inevitable and growth rates slow dramatically. Consider the deejay drive industry. In 1983, more than forty venture-funded companies and more than than 80 others existed. Past late 1984, the industry market value had plunged from $5.iv billion to $1.4 billion. Today only five major players remain.

Growing inside high-growth segments is a lot easier than doing then in depression-, no-, or negative-growth ones, every bit every businessperson knows. In other words, regardless of the talent or charisma of individual entrepreneurs, they rarely receive backing from a VC if their businesses are in low-growth market segments. What these investment flows reverberate, and so, is a consistent design of capital allocation into industries where most companies are likely to look expert in the near term.

During this adolescent menstruum of loftier and accelerating growth, it can be extremely difficult to distinguish the eventual winners from the losers considering their fiscal functioning and growth rates wait strikingly like. (See the chart "Timing Is Everything.") At this stage, all companies are struggling to deliver products to a product-starved market. Thus the critical challenge for the venture capitalist is to place competent management that tin can execute—that is, supply the growing demand.

Timing Is Everything.

More than 80% of the money invested by venture capitalists goes into the adolescent phase of a visitor's life cycle. In this period of accelerated growth, the financials of both the eventual winners and losers look strikingly similar.

Picking the wrong industry or betting on a technology risk in an unproven market segment is something VCs avoid. Exceptions to this dominion tend to involve "concept" stocks, those that hold cracking promise but that take an extremely long time to succeed. Genetic engineering companies illustrate this betoken. In that manufacture, the venture capitalist's challenge is to identify entrepreneurs who can advance a key technology to a certain stage—FDA approval, for example—at which bespeak the company can be taken public or sold to a major corporation.

Past investing in areas with loftier growth rates, VCs primarily consign their risks to the power of the visitor'due south direction to execute. VC investments in high-growth segments are likely to have get out opportunities because investment bankers are continually looking for new loftier-growth bug to bring to market. The bug will be easier to sell and probable to support high relative valuations—and therefore loftier commissions for the investment bankers. Given the risk of these types of deals, investment bankers' commissions are typically six% to 8% of the money raised through an IPO. Thus an effort of only several months on the part of a few professionals and brokers tin can result in millions of dollars in commissions.

As long as venture capitalists are able to exit the visitor and industry before it tops out, they tin reap extraordinary returns at relatively low risk. Astute venture capitalists operate in a secure niche where traditional, low-toll financing is unavailable. Loftier rewards tin be paid to successful management teams, and institutional investment will be bachelor to provide liquidity in a relatively short menses of time.

The Logic of the Bargain.

There are many variants of the basic deal structure, only whatever the specifics, the logic of the deal is always the same: to give investors in the venture capital fund both ample downside protection and a favorable position for additional investment if the company proves to exist a winner.

In a typical start-up bargain, for example, the venture capital fund will invest $3 meg in exchange for a 40% preferred-equity ownership position, although recent valuations take been much higher. The preferred provisions offer downside protection. For instance, the venture capitalists receive a liquidation preference. A liquidation feature simulates debt by giving 100% preference over common shares held by management until the VC's $3 million is returned. In other words, should the venture fail, they are given starting time claim to all the company's assets and technology. In addition, the deal oft includes blocking rights or disproportional voting rights over key decisions, including the auction of the company or the timing of an IPO.

The contract is besides likely to incorporate downside protection in the course of antidilution clauses, or ratchets. Such clauses protect against equity dilution if subsequent rounds of financing at lower values take place. Should the company stumble and have to raise more money at a lower valuation, the venture firm will be given enough shares to maintain its original disinterestedness position—that is, the full per centum of equity owned. That preferential treatment typically comes at the expense of the common shareholders, or management, as well equally investors who are non affiliated with the VC firm and who do non continue to invest on a pro rata ground.

Alternatively, if a company is doing well, investors enjoy upside provisions, sometimes giving them the right to put additional money into the venture at a predetermined price. That means venture investors tin increase their stakes in successful ventures at below market prices.

How the Venture Capital letter Industry Works.

The venture majuscule manufacture has 4 chief players: entrepreneurs who need funding; investors who want loftier returns; investment bankers who demand companies to sell; and the venture capitalists who make money for themselves by making a market for the other iii.

VC firms too protect themselves from take chances by coinvesting with other firms. Typically, there will be a "lead" investor and several "followers." It is the exception, non the rule, for one VC to finance an individual company entirely. Rather, venture firms adopt to have 2 or three groups involved in most stages of financing. Such relationships provide farther portfolio diversification—that is, the ability to invest in more than deals per dollar of invested capital. They as well decrease the workload of the VC partners past getting others involved in assessing the risks during the due diligence period and in managing the bargain. And the presence of several VC firms adds brownie. In fact, some observers have suggested that the truly smart fund volition always be a follower of the top-tier firms.

Attractive Returns for the VC

In render for financing one to ii years of a company'due south outset-up, venture capitalists expect a ten times return of capital over five years. Combined with the preferred position, this is very high-toll capital: a loan with a 58% annual chemical compound involvement charge per unit that cannot be prepaid. But that rate is necessary to evangelize average fund returns above twenty%. Funds are structured to guarantee partners a comfortable income while they piece of work to generate those returns. The venture upper-case letter partners hold to render all of the investors' capital before sharing in the upside. However, the fund typically pays for the investors' annual operating budget—2% to three% of the pool'south full upper-case letter—which they take as a management fee regardless of the fund's results. If there is a $100 1000000 pool and four or five partners, for case, the partners are essentially assured salaries of $200,000 to $400,000 plus operating expenses for seven to ten years. (If the fund fails, of course, the group will be unable to enhance funds in the futurity.) Compare those figures with Tommy Davis and Arthur Rock's first fund, which was $v million but had a full management fee of only $75,000 a year.

The existent upside lies in the appreciation of the portfolio. The investors get 70% to 80% of the gains; the venture capitalists go the remaining 20% to thirty%. The corporeality of money any partner receives beyond salary is a function of the total growth of the portfolio's value and the amount of coin managed per partner. (See the showroom "Pay for Performance.")

Pay for Operation.

Thus for a typical portfolio—say, $20 million managed per partner and 30% full appreciation on the fund—the boilerplate annual compensation per partner will be about $2.4 meg per year, nearly all of which comes from fund appreciation. And that bounty is multiplied for partners who manage several funds. From an investor's perspective, this compensation is acceptable because the venture capitalists have provided a very bonny render on investment and their incentives are entirely aligned with making the investment a success.

What part does the venture capitalist play in maximizing the growth of the portfolio's value? In an platonic world, all of the firm'due south investments would exist winners. But the world isn't ideal; fifty-fifty with the best management, the odds of failure for any private company are high.

On average, good plans, people, and businesses succeed only ane in ten times. To see why, consider that there are many components critical to a company's success. The best companies might take an 80% probability of succeeding at each of them. But even with these odds, the probability of eventual success volition be less than 20% because failing to execute on any one component tin torpedo the entire visitor.

If only one of the variables drops to a 50% probability, the combined chance of success falls to x%.

These odds play out in venture uppercase portfolios: more than one-half the companies volition at best render only the original investment and at worst be total losses. Given the portfolio approach and the deal structure VCs use, withal, but 10% to twenty% of the companies funded need to be existent winners to achieve the targeted render rate of 25% to 30%. In fact, VC reputations are often built on i or 2 proficient investments.

A typical breakout of portfolio functioning per $ane,000 invested is shown below:

Those probabilities likewise take a cracking bear upon on how the venture capitalists spend their fourth dimension. Little time is required (and sometimes all-time not spent) on the real winners—or the worst performers, called numnuts ("no money, no fourth dimension"). Instead, the VC allocates a meaning amount of time to those center portfolio companies, determining whether and how the investment tin be turned around and whether continued participation is appropriate. The disinterestedness buying and the deal construction described before give the VCs the flexibility to make management changes, particularly for those companies whose functioning has been mediocre.

Almost VCs distribute their time amid many activities (see the exhibit "How Venture Capitalists Spend Their Time"). They must identify and concenter new deals, monitor existing deals, allocate boosted capital to the about successful deals, and assist with exit options. Acute VCs are able to allocate their time wisely among the various functions and deals.

How Venture Capitalists Spend Their Time

Assuming that each partner has a typical portfolio of ten companies and a 2,000-hour work year, the amount of time spent on each visitor with each action is relatively small. If the total time spent with portfolio companies serving every bit directors and acting as consultants is forty%, then partners spend 800 hours per yr with portfolio companies. That allows only 80 hours per year per company—less than ii hours per week.

The popular image of venture capitalists equally sage advisors is at odds with the reality of their schedules. The financial incentive for partners in the VC business firm is to manage as much money as possible. The more than coin they manage, the less time they have to nurture and advise entrepreneurs. In fact, "virtual CEOs" are at present being added to the equity puddle to counsel company management, which is the role that VCs used to play.

Today's venture capital fund is structurally similar to its late 1970s and early 1980s predecessors: the partnership includes both limited and general partners, and the life of the fund is 7 to ten years. (The fund makes investments over the form of the get-go 2 or 3 years, and whatsoever investment is active for upwards to five years. The fund harvests the returns over the last 2 to 3 years.) However, both the size of the typical fund and the corporeality of money managed per partner take inverse dramatically. In 1980, the average fund was about $20 million, and its 2 or three general partners each managed three to five investments. That left a lot of fourth dimension for the venture majuscule partners to work directly with the companies, bringing their experience and industry expertise to acquit. Today the average fund is ten times larger, and each partner manages two to 5 times as many investments. Not surprisingly, then, the partners are usually far less knowledgeable about the industry and the technology than the entrepreneurs.

The Upside for Entrepreneurs

Even though the structure of venture capital deals seems to put entrepreneurs at a steep disadvantage, they continue to submit far more plans than actually get funded, typically past a ratio of more than ten to one. Why practice seemingly brilliant and capable people seek such high-cost capital?

Venture-funded companies attract talented people past appealing to a "lottery" mentality. Despite the loftier risk of failure in new ventures, engineers and businesspeople leave their jobs because they are unable or unwilling to perceive how risky a start-upwardly tin can be. Their situation may be compared to that of hopeful high school basketball game players, devoting hours to their sport despite the overwhelming odds against turning professional and earning million-dollar incomes. But mayhap the entrepreneur's behavior is non then irrational.

Consider the options. Entrepreneurs—and their friends and families—usually lack the funds to finance the opportunity. Many entrepreneurs also recognize the risks in starting their own businesses, and then they shy away from using their own money. Some besides recognize that they practice non possess all the talent and skills required to grow and run a successful business.

Virtually of the entrepreneurs and management teams that commencement new companies come from corporations or, more recently, universities. This is logical because almost all bones enquiry money, and therefore invention, comes from corporate or government funding. Only those institutions are better at helping people find new ideas than at turning them into new businesses (see the exhibit "Who Else Funds Innovation?"). Entrepreneurs recognize that their upside in companies or universities is limited past the institution'south pay structure. The VC has no such caps.

Downsizing and reengineering have shattered the historical security of corporate employment. The corporation has shown employees its version of loyalty. Practiced employees today recognize the inherent insecurity of their positions and, in render, take petty loyalty themselves.

Additionally, the United States is unique in its willingness to embrace chance-taking and entrepreneurship. Unlike many Far Eastern and European cultures, the culture of the U.s. attaches picayune, if whatsoever, stigma to trying and failing in a new enterprise. Leaving and returning to a corporation is ofttimes rewarded.

For all these reasons, venture capital is an attractive deal for entrepreneurs. Those who lack new ideas, funds, skills, or tolerance for take chances to start something lonely may be quite willing to exist hired into a well-funded and supported venture. Corporate and bookish grooming provides many of the technological and business skills necessary for the chore while venture capital contributes both the financing and an economical reward structure well across what corporations or universities afford. Fifty-fifty if a founder is ultimately demoted as the company grows, he or she tin can still become rich because the value of the stock will far outweigh the value of any forgone salary.

Past understanding how venture capital really works, astute entrepreneurs can mitigate their risks and increase their potential rewards. Many entrepreneurs brand the mistake of thinking that venture capitalists are looking for good ideas when, in fact, they are looking for good managers in item industry segments. The value of any private to a VC is thus a function of the following conditions:

  • the number of people within the high-growth manufacture that are qualified for the position;
  • the position itself (CEO, CFO, VP of R&D, technician);
  • the match of the person'due south skills, reputation, and incentives to the VC business firm;
  • the willingness to take risks; and
  • the ability to sell oneself.

Entrepreneurs who satisfy these conditions come to the table with a strong negotiating position. The ideal candidate volition also have a business organisation track record, preferably in a prior successful IPO, that makes the VC comfortable. His reputation will be such that the investment in him will be seen as a prudent risk. VCs desire to invest in proven, successful people.

But like VCs, entrepreneurs demand to make their own assessments of the industry fundamentals, the skills and funding needed, and the probability of success over a reasonably short time frame. Many excellent entrepreneurs are frustrated by what they see as an unfair deal process and equity position. They don't empathise the basic economics of the venture business concern and the lack of financial alternatives bachelor to them. The VCs are usually in the position of power past existence the merely source of capital and past having the ability to influence the network. Only the lack of good managers who can bargain with incertitude, high growth, and high chance can provide leverage to the truly competent entrepreneur. Entrepreneurs who are sought after by competing VCs would be wise to enquire the following questions:

  • Who will serve on our board and what is that person's position in the VC firm?
  • How many other boards does the VC serve on?
  • Has the VC ever written and funded his or her own business plan successfully?
  • What, if whatever, is the VC's direct operating or technical experience in this industry segment?
  • What is the firm's reputation with entrepreneurs who take been fired or involved in unsuccessful ventures?

The VC partner with solid experience and proven skill is a truthful "trail-wise sidekick." Virtually VCs, yet, take never worked in the funded industry or have never been in a down bicycle. And, unfortunately, many entrepreneurs are self-absorbed and believe that their own ideas or skills are the key to success. In fact, the VC'southward financial and business concern skills play an important part in the company'due south eventual success. Moreover, every visitor goes through a life cycle; each stage requires a different set of management skills. The person who starts the business organisation is seldom the person who can grow information technology, and that person is seldom the one who can lead a much larger company. Thus it is unlikely that the founder volition be the aforementioned person who takes the company public.

Ultimately, the entrepreneur needs to show the venture capitalist that his team and thought fit into the VC's current focus and that his equity participation and management skills will make the VC's chore easier and the returns college. When the entrepreneur understands the needs of the funding source and sets expectations properly, both the VC and entrepreneur can profit handsomely.• • •

Although venture capital has grown dramatically over the by x years, information technology still constitutes simply a tiny part of the U.S. economy. Thus in principle, information technology could abound exponentially. More likely, however, the cyclical nature of the public markets, with their historic booms and busts, volition check the industry'due south growth. Companies are at present going public with valuations in the hundreds of millions of dollars without e'er making a penny. And if history is any guide, well-nigh of these companies never volition.

The organization described here works well for the players it serves: entrepreneurs, institutional investors, investment bankers, and the venture capitalists themselves. It too serves the supporting cast of lawyers, advisers, and accountants. Whether it meets the needs of the investing public is still an open question.

A version of this article appeared in the November-Dec 1998 consequence of Harvard Business Review.